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Why aren’t more companies aligning partners, even competitors, around a shared mission?
One thing I (Tony) learned working in government, especially in a county with multiple cities, is that they are extremely collaborative and resourceful.
Cities help cities.
Counties support counties.
Agencies share resources through affiliation agreements.
One of the last conversations I had for a video was with a detective from the county police department. He told me about the rise of white-collar crime, especially crypto fraud, and how it has him tracking criminals worldwide and working with crypto experts across the country.
This same pattern shows up in nonprofits too.
The first guest on the Pitch Purpose podcast was from the The Aruna Project, part of the Freedom Business Alliance—a global network of businesses creating jobs for survivors. Because financial independence is the key to long-term freedom.
Some businesses (like Aruna Project) create jobs for survivors.
Others provide skills training to help them rebuild their lives.
FBA helps these businesses expand their impact, all working toward the same goal of eradicating human trafficking.
So why don’t more businesses think like this? Why aren’t more companies aligning partners, even competitors, around a shared mission?
At first, I thought it wasn’t possible.
🏴☠️ When I read about the Missionary vs. Mercenary concept from
and how a strong point of view unites unlikely groups, I loved the idea.But I assumed it was only for big players.
Elon Musk open-sourced Tesla’s patents to bring more companies into the push for sustainable energy.
Apple shaped entire industries by defining the conversation around design and innovation.
It felt out of reach, like something only billion-dollar brands could afford to do.
That changed when I started working with Be The Stage and saw how Pablo has been putting this into action with our clients.
Our goal isn’t just to help clients sell. Pablo has built a process that helps companies develop a POV that turns customers into advocates and competitors into allies.
That’s what happened with Vendoroo.
Before working with us, they showed up at industry events as just another vendor. They had a great product, but conversations felt forced, sales pitches fell flat, and their head of sales struggled to make real connections.
Then, Pablo helped them develop a POV that wasn’t just about their product, but about a larger vision for their industry.
At their next trade show, everything changed.
Their head of sales walked in with confidence, knowing he had something meaningful to say.
Instead of struggling to make a pitch, he was leading a conversation.
With the right POV, businesses stop chasing leads and start attracting the right people.
And ultimately, it drives more revenue with less leads. This strategy isn’t just for massive companies. It’s a strategy any business can use to shift from competing for attention to owning the conversation.
So how do you bring that kind of energy to your own events? How do you turn a room full of strangers into a movement that actually gets what you’re about?
One way is through a lightning strike.
A lightning strike forces the market to stop and pay attention. It isn’t passive. It isn’t slow. It is a coordinated surge of energy that makes your message impossible to ignore. The best companies use them to shift entire industries.
Pablo is about to launch one for Vendoroo, and for the first time, he is revealing exactly how it works in a two-part Zoom event.
⚡ Part 1: What happens before the strike. The strategy, the planning, and the key moves behind the scenes.
⚡ Part 2: What happens after the strike. The raw results. What worked, what failed, and what we are doing next.
Most companies show up and hope for attention. A lightning strike takes it.
If you want to see how to execute this strategy in real time and use it to transform the way your business attracts customers, sign up for the Zoom call now.
Until next time
~ Tony